The Challenge:

Haugland Group, a New York–based infrastructure leader specializing in energy and civil construction, sought to raise awareness of real-world career opportunities in skilled trades, engineering, and construction management. 

Their Goal: 

Inspire the next generation of workers while supporting K–12 educators with tools to integrate career exploration into STEM instruction.

The Solution:

WhyMaker partnered with Haugland Group to develop and deliver a comprehensive educator engagement program that directly connected classroom teachers with industry professionals, demystifying infrastructure careers and aligning instruction with workforce needs.

What We Delivered

• Regional Educator Convening
  Organized a professional development event for 100+ NYC-area educators, introducing them to energy and infrastructure career pathways.
• Industry-Led Career Panel
  Coordinated and hosted a career panel featuring Haugland Group employees from diverse backgrounds—sharing their journeys, technical roles, and real-world challenges.
• Executive Q&A Session
  Facilitated a moderated conversation with Haugland executives, offering strategic insight into the future of the energy and civil construction industries.
• STEM Integration Training
  Led a hands-on PD workshop showing educators how to incorporate career exploration and workforce skills into their existing science and engineering curricula.
• Educator–Industry Networking
  Hosted a structured networking event where teachers connected directly with company leaders, engineers, and project managers.

Why This Work Matters for Industry Leaders

This partnership demonstrates how infrastructure and construction firms can take a proactive role in shaping their talent pipelines—starting in the classroom.

Through WhyMaker's education strategy and facilitation, Haugland Group:

• Positioned itself as a thought leader in workforce development
• Built relationships with local educators, schools, parents, and caregivers
• Increased awareness of critical career pathways in skilled trades, engineering, and energy
• Enhanced its brand visibility with future workers, families, and the broader community